Many times we are asked to investigate why a site is not performing well such as not getting a lot of traffic or sales. In order to help evaluate this it is important to have good web site
statistics which will help diagnose the problem, but we have some other tools to help check out your site. Some other factors that can lead to poor performance are:
- Slow loading pages and or pictures
- Bad (or no) search optimization (SEO)
- Confusing navigation
- Bad design
- Hard to read pages
- Broken links
- Broken store
- Browser incompatibilities
- Non-secured ordering pages
- Stale content
- Too much flash and animation
- Database problems
We can assist in resolving all of these issues. The two main issues are improper SEO and slow pages.
While many of your potential clients have high speed connections it is estimated that
40% or more are not broadband customers and still rely on dial-up or something maybe a little faster. Most phone based browsers are not very fast either. We've been able to go into a site
that would take 60 seconds or more to load on a 56k dial-up and make it a 13 second or less site without seeing any noticeable difference in quality or content. Many of our competitors just
don't get this. They would rather try to build you a print quality site that will take literally minutes to load on a less than broad band connection. No one is going to wait for that
no matter how good it looks.
The other common problem is just overall bad SEO or lack of SEO altogether. Combined with our skills, best practices, and detailed statistics offered with our hosting plans; we can zero in
on some keywords and do some very effective site tune-up for you.
Again, if you choose to use our hosting and our statistics we can see how people navigate through your site and key in on poor performing or broken pages. This becomes very important
on an E-Commerce site, for instance if your checkout page is broken.